Quick Tips: Building Your Survey

Creating a survey is more complicated than most people realize. Here is a checklist to help you make your surveys the best they can be!

Quick Tips

Quick Tips

Know Your Goal

  • Why are you doing this survey?
  • What do you hope to learn more about?
  • Who is your target audience?
  • How will you use this data help improve your business/application/service?

Create Your List of Questions - Then Pare it Down

  • Keep it short - make sure your survey can be completed in a reasonable amount of time
  • Make sure that every question Is necessary - the longer the survey, the less likely people are to complete it.
  • Make sure your survey follows a logical order. 
  • Only ask for information you really need.

Watch Your Wording

  • Avoid leading and biased questions - you want to get clean data back.
  • Be clear and direct.
  • Be focused - ask one question at a time (watch out for "or" and "and" - they’re a warning sign!).
  • Speak your respondent's language - use language and terminology that your respondents will understand. 
  • Strive for clear and precise language that will make your questions easy to answer. Vague or poorly worded questions confuse respondents and make your data less useful.
  • Don't be afraid to show some personality and make it fun - just remember that humor is highly subjective.

 
End By Thanking Your Respondents

  • A little appreciation goes a long way.

Test Drive your Survey

  • Respect your respondents time and attention - catch errors and mistakes BEFORE you send your survey out. Ask at least five people to test your survey to help you catch and correct problems before you distribute.
  • Make sure your survey works on a variety of devices - desktop, mobile, etc.