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Surveys are one of the most commonly used methods of collecting and analyzing data from a targeted population (a specific group of people). Using a set of standardized questions and a variety of delivery methods, surveys can be used to quickly obtain facts, opinions, and behaviors from a large group of people, which makes it a great elicitation tool.
Read MoreAt The BA Zone we like to stress the importance of user-centered design. Today, I'd like to focus on data - a tiny word - that can have significant impact on all aspects of an organization, such as: architecture, database and software design, reporting, marketing, sales, processing, compliance, and a host of other areas, all of which can lead to success or failure.
Read MoreAt the BA Zone we have synthesized 20+ years of experience to provide you with a broad set of skills, tools, and the balanced, holistic approach needed to address the evolving needs of customers.
In other words...practical answers to real-world business problems.
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